Privacy policy
Last Updated: August 5, 2026
OVERVIEW
This Privacy Policy explains how Homemori, owned and operated by Ezhou Wanqin Trading Firm (Sole Proprietorship), collects, uses, discloses, retains, and protects personal information when you visit homemori.com, place an order, contact us, or otherwise interact with our website and services.
Throughout this Privacy Policy, “Homemori,” “we,” “us,” and “our” refer to Ezhou Wanqin Trading Firm (Sole Proprietorship), doing business under the Homemori brand.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.
BUSINESS INFORMATION
BRAND:
Homemori
LEGAL COMPANY NAME:
Ezhou Wanqin Trading Firm (Sole Proprietorship)
LEGAL REPRESENTATIVE:
Wei Yunjian
WEBSITE:
homemori.com
CUSTOMER SUPPORT EMAIL:
service@homemori.com
SUPPORT HOURS:
Monday–Friday, 9:00 AM–6:00 PM
(China Standard Time, UTC+8)
BUSINESS ADDRESS:
Room 413, Ranmengyuan Community, Binhu West Road, Xishan Subdistrict, Echeng District, Ezhou, Hubei Province 436000, China
INFORMATION WE COLLECT
Depending on how you interact with Homemori, we may collect personal information that you provide directly to us.
This may include:
- Name
- Email address
- Billing address
- Shipping address
- Telephone number provided during checkout, where applicable
- Order information
- Transaction information
- Products purchased
- Account information, where applicable
- Return and refund information
- Customer service communications
- Marketing preferences
- Information submitted through forms on our website
Payment information may be processed directly by applicable third-party payment service providers.
Homemori does not require customers to provide complete payment card information through customer service email.
INFORMATION COLLECTED AUTOMATICALLY
When you access or use our website, certain technical and usage information may be collected automatically.
This information may include:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Website interactions
- Referring website or page
- Session information
- Approximate location derived from technical information
- Cookie identifiers
- Other similar technical information
We may use this information to operate and improve the website, understand website performance, maintain security, prevent fraud, and support analytics and advertising activities where applicable.
HOW WE USE PERSONAL INFORMATION
We may use personal information for purposes including:
- Processing and fulfilling orders
- Processing payments
- Arranging shipping and delivery
- Providing order confirmations
- Providing tracking information
- Handling returns and refunds
- Responding to customer inquiries
- Providing customer support
- Maintaining customer accounts where applicable
- Detecting and preventing fraud or misuse
- Maintaining website and transaction security
- Improving our website, products, and customer experience
- Understanding website usage and performance
- Providing marketing communications where permitted
- Complying with applicable legal and regulatory obligations
- Establishing, exercising, or defending legal rights where reasonably necessary
We use personal information only where reasonably necessary for our business operations, customer services, legal obligations, or other purposes permitted by applicable requirements.
COOKIES AND SIMILAR TECHNOLOGIES
Homemori and service providers supporting our website may use cookies and similar technologies.
These technologies may be used to:
- Maintain essential website functionality
- Remember customer preferences
- Maintain shopping cart functionality
- Support checkout
- Understand website traffic
- Analyze website performance
- Improve website functionality
- Prevent fraud and maintain security
- Measure marketing or advertising performance where applicable
Some cookies may be necessary for the website to function correctly.
Other cookies may support analytics, personalization, or advertising functions.
You may be able to control or delete cookies through your browser settings. Disabling certain cookies may affect some features or functions of the website.
SHOPIFY
Our online store is powered by Shopify, which provides ecommerce infrastructure and technology used to operate the Homemori website, shopping cart, checkout, and related store functions.
Shopify may process information necessary to provide these services, including customer, device, transaction, and order-related information.
Shopify processes personal information according to its applicable privacy practices and contractual arrangements.
PAYMENT SERVICE PROVIDERS
Payments may be processed by third-party payment service providers available during checkout.
Depending on the payment method selected, these providers may process information including:
- Name
- Billing information
- Transaction information
- Payment credentials
- Fraud-prevention information
- Device or technical information where necessary
Payment providers process information according to their own privacy policies and security practices.
Homemori may receive transaction confirmation and other information necessary to process and manage customer orders.
SHIPPING AND FULFILLMENT PROVIDERS
We may provide information to shipping carriers, logistics providers, fulfillment providers, or related service providers where reasonably necessary to process and deliver customer orders.
Information shared for these purposes may include:
- Customer name
- Shipping address
- Contact information where necessary
- Order information
- Delivery information
- Tracking information
Such information is provided only as reasonably necessary to fulfill orders, arrange delivery, provide tracking, or address delivery-related issues.
ANALYTICS AND TECHNICAL SERVICES
We may use analytics, website performance, hosting, security, and other technical service providers to help operate, protect, understand, and improve Homemori.
Depending on the services used, these providers may process information such as:
- IP address
- Browser information
- Device information
- Pages viewed
- Website interactions
- Cookie identifiers
- Technical diagnostic information
This information may be used to understand website performance, troubleshoot technical issues, maintain security, and improve the customer experience.
MARKETING AND ADVERTISING SERVICES
Where applicable and permitted, Homemori may use marketing and advertising services to understand campaign performance and communicate with customers.
Depending on the services enabled on our website, these providers may process information such as:
- Cookie identifiers
- Device information
- Website interactions
- Pages viewed
- Advertising interaction information
Where consent is required by applicable law, relevant technologies will be used subject to applicable consent requirements.
HOW WE MAY SHARE PERSONAL INFORMATION
We may share personal information with third-party service providers where reasonably necessary to operate our website and provide our services.
These may include:
- Ecommerce platform providers
- Payment processors
- Shipping and logistics providers
- Fulfillment providers
- Website hosting and technical providers
- Analytics providers
- Fraud prevention and security providers
- Customer service providers
- Marketing and advertising providers, where applicable
- Professional advisers where reasonably necessary
We may also disclose information where reasonably necessary to:
- Comply with applicable laws or regulations
- Respond to lawful requests
- Protect customers and our services
- Detect or prevent fraud
- Enforce our policies
- Protect legal rights
- Address security concerns
- Complete a business transaction or restructuring where permitted by applicable requirements
We do not disclose personal information merely for unrelated purposes without an appropriate basis.
DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of information and the reason it was collected.
Relevant factors may include:
- Order processing and fulfillment
- Customer service requirements
- Returns and refunds
- Transaction and accounting records
- Fraud prevention
- Security requirements
- Dispute resolution
- Legal and regulatory obligations
When personal information is no longer reasonably required, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements and our data management practices.
DATA SECURITY
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of internet transmission, electronic storage, or information security system can be guaranteed to be completely secure.
Customers should also take reasonable precautions to protect their account credentials, email accounts, and personal devices.
INTERNATIONAL DATA PROCESSING
Homemori operates an online store and may use service providers located in different countries or regions.
As a result, personal information may be processed or stored outside the country or region in which a customer resides.
Different jurisdictions may have different data protection requirements.
Where required by applicable law, reasonable measures may be used to support appropriate safeguards for international processing or transfers of personal information.
YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have certain rights concerning your personal information.
These may include the right to:
- Request access to certain personal information
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Request information about how personal information is processed
- Object to or restrict certain processing where applicable
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Exercise other privacy rights provided by applicable law
These rights may be subject to applicable legal limitations, exceptions, or verification requirements.
To submit a privacy-related request, contact:
We may need to verify your identity before processing certain requests.
MARKETING COMMUNICATIONS
Where permitted, Homemori may send promotional or marketing communications to customers who have subscribed or otherwise provided an appropriate basis for receiving them.
You may unsubscribe from marketing emails by using the unsubscribe option included in applicable communications.
Unsubscribing from promotional communications does not prevent us from sending necessary transactional communications concerning:
- Orders
- Payments
- Shipping
- Delivery
- Returns
- Refunds
- Customer service matters
CHILDREN'S PRIVACY
Homemori is a general online home and lifestyle store.
Our website and services are not intended to knowingly collect personal information directly from children in violation of applicable privacy requirements.
If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action where required.
THIRD-PARTY LINKS
Our website may contain links to websites, platforms, or services operated by independent third parties.
Homemori does not control the privacy practices or content of independent third-party websites.
Customers should review the privacy policies of those websites before providing personal information to them.
LEGAL DISCLOSURES
We may disclose personal information where reasonably necessary to comply with applicable laws, regulations, court orders, legal processes, or lawful government requests.
We may also use or disclose information where reasonably necessary to protect the rights, property, security, or safety of Homemori, our customers, our service providers, or others.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices, service providers, or applicable requirements.
The latest version will be posted on this page with an updated Last Updated date.
Customers are encouraged to review this Privacy Policy periodically.